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Off-page Search Engine Optimization-About PR

DMOZ is the first specific example of a one-way incoming link mentioned in this blog, there are a few additional aspects of linking that you need to understand before we go any further.

Firstly, the Google Page Rank of the page that sends you a link is relevant to the value of that link. If, for example, you have a one way incoming link from a page that has no Google PR, that link is significantly less valuable than one coming from a page that has already acquired PR8.

However, note that it is called Page Rank and not Site Rank. This is for the specific reason that every individual page of a website has its own PR, and internal pages are likely to have a far lower level of achieved PR than the homepage. (For more detailed information on flipping websites as a way to make money on the internet.)

Even though the DMOZ homepage has a PR score of 8/10, the page on which your site will be featured that therefore creates the one-way incoming link to you is likely to have a far lower score.

However, a small degree of the Page Rank power of the homepage is spread throughout the site. So, the PR of the homepage is still slightly relevant as far as the value of the incoming link is concerned.

From this, you can draw two important conclusions.

First, even if you are accepted for the DMOZ directory, there will be a one-way incoming link generated, but it will not have Google PR8 attached to it.
Secondly and in contrast, incoming links from sites that have highly rated homepages are more valuable than incoming links from sites that have no (or low) Google PR.

Remember this latter point in particular, because the notion of generating links from sites with a high Google PR homepage will come up again many times during the course of this report.

To return to the directories - apart from DMOZ, there are quite a few others who will accept free submissions, and as every one of these directories that accept your application will generate a one-way link to your site, and could potentially send visitors, it is worth submitting your details to every free directory.

There are lists of directory sites that will accept free submissions here and here. (For great information on flipping websites for making money on the internet.)

Try to get listed with those that are the highest rated and those that will list your site most quickly, and then work down the list when you have time to do so.

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Leaflet Designing

Leaflet is a way of showing your ideas as well as emotions in terms of words, pictures and then graphics. The way you present your ideas in the leaflet will determine or will influence the perception of your readers in terms of the messages conveyed in your leaflet. The information in your leaflets will enable your customers to decide whether your information has relevance to them or is just a waste of their time. (Learn more about a great way to make money from home by flipping websites.)

The design of the leaflet must be created in such a way wherein the whole point you want to discuss in the leaflet are conveyed in a direct and concise manner that is effective enough in encouraging comments as well as action from the readers. In terms of the text to be used it must possess the following characteristics: persuasiveness, must be interesting, noteworthy and helpful. Create your text in such a way that it will leave a mark in the minds of its readers. And then be sure to use only short paragraphs and then make sure you mark them with headings. For sequential ideas make use of bullets since it is must easier to read. Also, for those information which you may want to give emphasis on you may highlight or make use of a different font and then bold the texts.

The picture design is also important in the leaflet since it will help you to convey your message more effectively. The pictures to be use for the leaflets will depend on the subject or the theme of your leaflet. The layout process entails for careful planning and this would require team work since you will be deciding on the type of text and pictures to be used for your leaflets. Layouting would require for initial sketches that would show where you want your text to be placed, where the headings will be placed, where the pictures will go, what colors are best for texts and for the background.

After the layout process will then commence the printing. The design would now be uploaded in the computer. The typing and the formatting of texts will need a word processing program such as MS Word. But for those expert computer users they may prefer to use QuarkXpress or Adobe Photoshop especially for the designing process. But for those who doesn’t have computers and don’t know how to use one there are professional printers out there where you may take your leaflet project. And if ever you find it a tedious task to visit every local print shop in your place you can always surf on the net for professional printers that offer affordable prices for your leaflet project. It is much easier and convenient searching online. (For great information on getting targeted traffic for making money on the internet.)

Things to remember to instruct your printers- the usual things that happen especially when you take your leaflet project to a printer is that they commonly cut the leaflet to size and so you must never forget to instruct them to leave a bleed margin. The bleed margin is usually a space of 2mm around the edge of the design which is commonly lost during the cutting process. Another thing, images should be saved as 300 dpi and stored in as JPG or TIF files. But if ever the quality of the image is too low then there is the possibility of its corners to go jagged. The paper to be use should also be given great consideration since papers that are too thin tend to blot when colors are applied.

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Additional Methods of Getting Articles Without Writing

There are several ways to producing articles without having to write them yourself. Using a ghostwriter is one way, using private label rights articles you have bought is another option and doing an expert interview is yet a third way to compile article information. (Learn more about a great way to make money from home by increase traffic website.)

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Off-page Search Engine Optimization-More On Articles

What youre doing here is following the age-old theory of advertising, which is to do everything you can to get your prospect to do what you want them to do right now. The bottom line is, if they read your article and dont click on your link to visit your site, then they are never going to do so, so it has to be now or never.

Your article should paint a word picture of just how much they will benefit from following your advice, or what will happen if they dont take the action that you want them to take. Tell them how they can use the product that you are recommending, and how it will enhance their life when they do so.

Finally, make sure that you tell them why they have to do it now, and what to do in order to take action. You might be surprised to see how many people will take action as long as you instruct them to do so and tell them exactly what they have to do.

However, while you build up to the final call to action throughout your article, you do not include the final instruction of what your reader should do to take advantage of whatever it is you offering in your article. This may sound a little strange, but bear with me for a moment, and it will all become clear.

All of the articles that you create in this way are going to promote your business because you are going to submit them to article directories. When you do so, you have to upload certain supporting information. (Learn more about a great way to make money from home by flipping websites.)

You have to submit a two or three sentence summary of your article.

Many would-be article marketers are very lazy and are content to use the first two or three sentences of their article for this short summary, but this is a big mistake.

Some of the article directories are extremely popular with the search engines, as (for example) articles from the leading directory site, EzineArticles regularly appear in the Google top 10 search results.

When this happens, the short summary you add to your upload is the description shown on the results page (in black) directly beneath the title (in blue):

Consequently, if your description is not persuasive and hard-hitting, there is a very good chance that the searcher will ignore your site to look elsewhere, so using the first two or three sentences of your article as your description is a very poor choice.

Next, you have to add a list of keyword phrases. Most sites limit the number of characters you can use, but use as many of them as you can by listing as many keywords as you can think of.
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Finally, you have to add the Resource box, which is a short description of you and your business. Most article authors use the resource box in exactly this way they will add some information about themselves or their business. You should not do it this way, because there is a far more powerful and effective strategy.
You should write your resource box as if it is the last paragraph of your article, the paragraph in which you stress that the reader has to do something, now. (You’ll find great information here about how to flip websites for profit.)

You do this because it is only in the resource box that you can include links to your site, with a general rule being that you can include up to three active hyperlinks. I would recommend that you include one hyperlink that is the URL of the page that you want the reader to visit, and one more hyperlink that is a link contained within the main keyword term that your article is focused on.

Finally, before you upload your article, check whether the directory site you are going to upload your article to accepts photographs, and if they do, whether those photographs are published next your resource box (as they are by EzineArticles):

As you can see, the photograph immediately draws your attention to the resource box area of the page, so you should always do this if possible.
With your article ready to upload, you have a choice of how you upload your article materials.

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